Privacy Policy & Security statements


Last update: September 5th, 2024

Overview


To deliver bespoke clothing guidance, Popsize alongside its associate companies (hereafter reffered to as "Popsize", “we”, “us” or “our”) requires certain personally identifying information from you. The security of this information is paramount to us.

This document serves as our Data Privacy & Protection Overview to explain the process of collecting your data, the specifics of the data collected, and its usage by us.

Popsize is committed to provide safeguarding your privacy, handling user data in line with our Privacy Policy which embodies our core values: transparency, accessibility, sanity, and usability. This policy is a constituent of Popsize's Terms of Service.

Inherent to our design philosophy across all realms—technical, organizational, marketing, or sales—we have woven in data protection from the outset, ensuring that data collection and processing fulfill their intended purpose.

As the custodians of data, whether for our proprietary services or those we offer to partners, Popsize stands as a data processor, upholding the strictest data stewardship standards.

We may periodically revise this document to reflect advancements in technology, shifts in industry norms, regulatory changes, or other significant reasons. We encourage regular review of this document for the most current practices. Significant updates will be communicated to our users via the email registered in your account.

General Data Collection and Usage


Through direct queries about you, we gather Personal Information. Your Popsize profile ("Popsize Profile") may ask for information such as email, age, height, weight, brand preferences, and fit preferences. Additionally, Personal Information might be provided through websites or mobile applications linked with Popsize or managed by a Popsize retail collaborator. When you access Popsize Services via a retail collaborator, the information provided there ("Partner Site") adheres to their privacy policy, but for parts that Popsize uses to provide services, this document applies. Once your data from the Popsize Profile is shared back with the retail partner, their privacy policy governs.

Our services automatically document data sent by your browser when visiting any website. This could include domain names, the IP address used, service access times, viewed or purchased items, and the originating website address. This data helps us gauge our service usage and improve your experience. Common sources of this information include:

  • Cookies: These small data files help identify you on our Services, facilitating profile updates and modifications. Cookies enable personalized fit recommendations, navigation ease, memory of previously inputted data to avoid repetition, marketing effort efficacy, and tracking visitor counts and page views.

    At your first visit, we offer you the choice to accept or decline non-essential cookies (like those for marketing or analytics). Browser settings can also be adjusted to manage cookies. Disabling cookies might prevent the creation of a Popsize Profile and impair Service functionalities.

  • External Data Sources: Personal Information may be sourced from retail partners, business allies, contractors, and other external parties, including instances where you explicitly allow such sharing. For example, retail partners might share previous purchase data to enhance our recommendations. This sharing is regulated by the third party's privacy policy. Concerns about data received should be directed to privacy@popsize.com.


Detailed Data Collection and Usage


Mobile Apps

In our mobile apps, we meticulously collect user-specific details such as email, age, height, weight, as well as preferences regarding brands and fit. These details are fundamental for creating a personalized user profile. Primarily, the email serves as a unique identifier for user authentication and access within the app, enhancing security while ensuring a tailored user experience.

Plugins

Our sophisticated algorithm relies on essential user metrics, such as age, height, weight and fitting preferences, captured through your personal profile and precise tracking events to suggest accurate clothing sizes. All data is securely encrypted and stored on Google Cloud servers located in Belgium and is hashed to bolster security measures. We also leverage local browser storage to expedite size recommendations across products, elevating user convenience.

operational diagnostics, we monitor technical details like IP addresses, browser versions, operating systems, and timestamps, crucial for rapid issue resolution.

Aggregated data encompassing physical attributes, product interactions, and e-commerce performance analytics are showcased via a protected dashboard, accessed solely by Popsize and our partners to advance the customer journey and future product development. This data is preserved for 36 months to furnish actionable insights.

Any obsolete cookie, from an earlier plugin version, housing the Tracking ID is set to be discontinued following partner updates to our latest solution.

Website

By submitting details via the contact form for engagement with Popsize's commercial team, visitors provide their consent for Popsize to gather and process their information, ensuring that they receive proposals tailored to their needs.

By continuing navigating on our website implies that the user acknowledged and accepts the use of cookies as specified in the “General Data collection and Userage” section.

These details are retained for 24 months, supporting our sales team's follow-ups and strategic planning.

Anonymization Principles

Popsize's plugins and mobile app utilize randomized Tracking IDs linked to user browsers—not individuals—to ensure privacy. This methodology enables anonymous recognition of browser activity for size recommendations, purchase processes, and returns, disallowing individual identification, whether the data is analyzed in isolation or aggregation.

IP Addresses captured for debugging purposes are confined within internal security mechanisms and are not disclosed externally.

Data Sharing & Security

Essential information is hosted on Google Cloud, with private access restricted to authorized Popsize personnel and systems. User interaction data is analyzed through secure, encrypted channels, and bug-related data is handled within stringent security protocols.

Websites utilize Google Analytics and Hotjar cookies to collect non-personal usage data to enhance service optimization and user experience, with data handling practices conforming to respective privacy policies.

Contact form submissions are securely managed within Google Cloud services.

User Consent

Mobile apps & Plugins

By utilizing the form within our plugin or mobile app for size recommendations, users consent to Popsize collecting and processing their data to enhance our solutions and offerings.

Users below 15 years old declare to include guardian consent in their interactions.

Website

Interacting with our contact form signifies user agreement to Popsize processing their data for relevant commercial engagement.

Continueing browsing of our website implies user acknowledgment and acceptance of our cookie policy specified in “General Data Collection and Usage” section.

Advertising Practices

We affirm that none of the collected data is processed for advertising objectives. Data application is strictly limited to product enhancement and service personalization, including scanning for device characteristics and content profiling.

AI (Articial Intelligence) & Algorithmic Data Application

Through a comparative analysis of consumer-provided physical data and thousands of similar profiles, our AI algorithm discerns the consumer's sizing details, facilitating precise size recommendations against product dimensions.

User Rights Over Data

Owing to our anonymization protocols, the data collected cannot be attributed to any individual.

Users maintain absolute control over their data within local storage, with the freedom to erase their data at any time, essentially resetting their user status.

Inquiries regarding data handling can be directed to privacy@popsize.com, with Popsize dedicated to addressing rights of access, opposition, limitation, rectification, erasure, or portability within five business days.